Welcome to FrontRace
75% of teams miss revenue targets. 40%+ of reps miss quota. Not because they lack data — because the data doesn't tell them why deals win or lose, or what to do next. FrontRace fixes that.
Getting Started
Spin up your workspace, connect your stack, and get your first signals in days — not quarters.
Connecting Data Sources
Securely plug into your CRM, email, phone, video, and collaboration tools.
How It Works
How FrontRace builds a custom decision model from your team's real outcomes.
Metrics
The Success Metrics and Priority Signals that show up across the product.
Integrations
Every system FrontRace listens to — CRM, comms, meetings, and more.
What FrontRace delivers
Three things, working together:
Success Metrics Solves missing data
New metrics that identify and measure the variables that actually drive successful outcomes — not vanity KPIs.
Priority Signals Solves misread data
Real-time indicators that surface the most important areas where action will have the greatest impact.
Decision Engine Solves static processes
A dynamic model that incorporates every relevant, opportunity-specific variable to determine the best next step.
Why FrontRace
- Decision intelligence, not dashboards.
- Real-time guidance, not static reporting.
- Context-aware actions, not one-size-fits-all processes.
- AI that augments human judgment, not replaces it.
No rip-and-replace. FrontRace sits on top of the systems your team already uses. We listen, learn, and guide — we don't ask you to change how you sell.
Who it's for
- Revenue leaders who need to explain and predict wins and losses — not just report on them.
- Sales managers coaching reps through real, dynamic deals.
- Reps who want a clear read on where to spend their next hour.
- RevOps teams tired of stitching together dashboards that nobody acts on.
Where to go next
New to the platform? Start with Getting Started. Evaluating? How It Works walks through the model. Already live? Metrics is the reference you'll come back to.